Imagine this scene – a new and shy mother with her new-born child enters a coffee house, a sign ‘Breastfeeding welcomed here’ hangs on a wall. Perfect! Her friend goes to the counter to order cool drinks; just the tonic needed for this hot day, while she sits down and begins to adjust her clothing to nurse her baby. Across the room an angry couple stare at her disapprovingly, knowing that an ‘offending’ part of her anatomy is about to make an appearance! – That was me in 2008.